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The brand meaning co-creation process on Facebook
Rosenthal, Benjamin; Brito, Eliane Pereira Zamith - In: Marketing intelligence & planning 35 (2017) 7, pp. 923-936
Persistent link: https://www.econbiz.de/10011798109
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When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric; Guzman, Francisco - In: The journal of product & brand management 26 (2017) 4, pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
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Taking a bite out of Apple : jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of value
Lee, Michael S. W.; Soon, Ian - In: The journal of product & brand management 26 (2017) 4, pp. 351-364
Persistent link: https://www.econbiz.de/10011777356
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Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie; De Vries, Natalie Jane; Rahman, Mohammad M. - In: The journal of brand management : an international journal 24 (2017) 4, pp. 334-348
Persistent link: https://www.econbiz.de/10011753359
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Gamification as a platform for brand co-creation experiences
Nobre, Helena; Ferreira, André - In: The journal of brand management : an international journal 24 (2017) 4, pp. 349-361
Persistent link: https://www.econbiz.de/10011753362
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Branding co-creation with members of online brand communities
Hajli, Nick; Mohana Shanmugam; Papagiannidis, Savvas; … - In: Journal of business research : JBR 70 (2017), pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
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Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges; Arruda, Carolina; Tiago, … - In: Journal of business research : JBR 123 (2021), pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
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The dynamic construction of brand storytelling
Aimé, Isabelle - In: Journal of strategic marketing 31 (2023) 7, pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
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Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.; Ketron, Seth; Tran, Trang; Fabrize, Robert - In: Journal of strategic marketing 32 (2024) 4, pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
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Engagement, participation, and relationship quality in the context of co-creation in brand communities
Haverila, Matti; Haverila, Kai; McLaughlin, Caitlin; … - In: Journal of marketing analytics : JMA 10 (2022) 3, pp. 232-249
Persistent link: https://www.econbiz.de/10013390746