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Marketing, technology and cust...
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Spotts, Harlan E.
25
Weinberger, Marc G.
9
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4
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2
Meadow, H. Lee
2
Parsons, Amy L.
2
Assaf, A. Georges
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Academy of Marketing Science / Annual Conference <2003, Washington, DC>
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
6
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An empirical and logical exploration of the strategic compatibility of best practice and product innovation : preliminary insights from Australian and New Zealand manufacturing ind...
Hindle, Kevin
-
2000
In an attempt to enhance debate focused on an established academic controversy, this study re-investigated selected data from the 1994 AMC survey of Australian and New Zealand manufacturing practices to test the hypothesis that best practice and product innovation may be incompatible generic...
Persistent link: https://www.econbiz.de/10009483813
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2
Special Issue on Health-Care Research
Balazs, Anne L.
;
Spotts, Harlan E.
- In:
Journal of Business Research
48
(
2000
)
3
,
pp. 163-164
Persistent link: https://www.econbiz.de/10005465513
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3
Revolution in marketing : market driving changes ; proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference ; San Antonio, Texas, USA, May 24-27, 2006
Spotts, Harlan E.
(
ed.
)
-
2015
-
Reprint from original edition
Persistent link: https://www.econbiz.de/10011398334
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4
Creating and delivering value in marketing : proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference ; Washington, D.C., USA, May 28 - May 31, 2003
Spotts, Harlan E.
(
ed.
)
-
2015
-
Reprint from original edition "developments in marketing science", Volume XXVI, edited by Harlan E. Spotts
Persistent link: https://www.econbiz.de/10011398336
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5
Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty : proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference ;...
Spotts, Harlan E.
(
ed.
)
-
2015
-
Reprint from original edition "developments in marketing science", Volume XXVII, edited by Harlan E. Spotts
Persistent link: https://www.econbiz.de/10011398337
Saved in:
6
Publicity and advertising : what matter most for sales?
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
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7
How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.
;
Purvis, Scott C.
;
Patnaik, Sandeep
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
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8
Joe Camel : post-mortem of a brand spokesperson
Weinberger, Marc G.
;
Spotts, Harlan E.
;
Markos, Ereni
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 401-430
Persistent link: https://www.econbiz.de/10008649366
Saved in:
9
Marketplace footprints : connecting marketing communication and corporate brands
Spotts, Harlan E.
;
Weinberger, Marc G.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 591-609
Persistent link: https://www.econbiz.de/10003990970
Saved in:
10
Special Issue on Health-Care Research
Balazs, Anne L.
;
Spotts, Harlan E.
- In:
Journal of business research : JBR
48
(
2000
)
3
,
pp. 163-164
Persistent link: https://www.econbiz.de/10006728600
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