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Assessing the Use and Impact of Humor on Advertising Effectiveness: A Contingency Approach

Spotts, Harlan E.; Weinberger, Marc G.; Parsons, Amy L. - In: Journal of advertising : official publication of the … 26 (1997) 3, pp. 17-32

Persistent link: https://www.econbiz.de/10008122339

Achieving Marketing Curriculum Integration: A Live Case Study Approach

Elam, Elizabeth L.R.; Spotts, Harlan E. - In: Journal of marketing education : JME 26 (2004) 1, pp. 50-65

Persistent link: https://www.econbiz.de/10006248779

The Use and Effect of Humor in Different Advertising Media

Weinberger, Marc G.; Spotts, Harlan E.; Campbell, Leland; … - In: Journal of advertising research 35 (1995) 3, pp. 44-58

Persistent link: https://www.econbiz.de/10006533205

Marketing, Technology and Customer Commitment in the New Economy : Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference

Spotts, Harlan E. - 2015

This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances...

Persistent link: https://www.econbiz.de/10012401967

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty : Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference

Spotts, Harlan E. - 2015

This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the...

Persistent link: https://www.econbiz.de/10012401968

Advertising and promotional effects on consumer service firm sales : media ad spend and quality matter for driving restaurant sales

Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: Journal of advertising research 60 (2020) 1, pp. 104-116

Persistent link: https://www.econbiz.de/10012293500

How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising

Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: Journal of advertising research 55 (2015) 4, pp. 416-432

Persistent link: https://www.econbiz.de/10011429162

Proceedings of the Annual Conference of the Academy of Marketing Science : Tampa, Fl., May 16 - 28, 2005

Spotts, Harlan E. (contributor) - In: Developments in marketing science 38 (2005)

Persistent link: https://www.econbiz.de/10004844996

Marketplace footprints: connecting marketing communication and corporate brands

Spotts, Harlan E.; Weinberger, Marc G. - In: European journal of marketing : EJM 44 (2010) 5, pp. 591-610

Persistent link: https://www.econbiz.de/10008418464

Marketing Dèjá Vu: The Discovery of Integrated Marketing Communications

Spotts, Harlan E.; Lambert, David R.; Joyce, Mary L. - In: Journal of marketing education : JME (1998), pp. 210-218

Persistent link: https://www.econbiz.de/10007347995