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Social Media in B2B-Unternehme...
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Consumer behaviour
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Ivens, Björn Sven
130
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67
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52
Pardo, Catherine
29
Geigenmüller, Anja
19
Enke, Margit
18
Diller, Hermann
14
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12
Henneberg, Stephan
9
Felix, Reto
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4
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4
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Messer, Uwe
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4
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Brem, Alexander
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Kadile, Vita
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Industrial marketing management : the international journal for industrial and high-tech firms
42
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Marketing theory and applications ; 2012=Vol. 23
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
2
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
2
International journal of retail & distribution management
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Service Value als Werttreiber : Konzepte, Messung und Steuerung
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Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
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Best Practice im Key Account Management : erfolgreiche Bearbeitung von Schlüsselkunden nach dem St. Galler KAM-Konzept
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Beziehungsmarketing und CRM erfolgreich realisieren
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Consumer brand relationships : meaning, measuring, managing
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ECONIS (ZBW)
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OLC EcoSci
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EconStor
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RePEc
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1
The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
2
Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.
;
Kammerlander, Nadine
;
Ivens, …
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
Saved in:
3
Measuring and managing organisations' social media climate : the social media climate index
Hillebrandt, Isabelle
;
Ivens, Björn Sven
;
Molloy, Janice
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012056055
Saved in:
4
Engaging fans and the community in social media : interaction with institutions of higher education on Facebook
Brech, Felicitas M.
;
Messer, Uwe
;
Schee, Brian A. Vander
; …
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 112-130
Persistent link: https://www.econbiz.de/10011706690
Saved in:
5
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
6
Technology paternalism : development and validation of a measurement scale
Rochi, Martin
;
Rauschnabel, Philipp A.
;
Renner, Karl-Heinz
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1172-1188
Persistent link: https://www.econbiz.de/10014530991
Saved in:
7
Who "likes" brands? : exploring the characteristics of brand fans on Facebook
Rauschnabel, Philipp
;
Mau, Gunnar
;
Ivens, Björn Sven
- In:
The changing roles of advertising : [extended versions …
,
(pp. 43-54)
.
2013
Persistent link: https://www.econbiz.de/10009773060
Saved in:
8
Are you saying what I want to hear? : a consistency test between what potential employees want and what companies offer
Hillebrandt, Isabelle
;
Rauschnabel, Philipp Alexander
; …
-
2013
Persistent link: https://www.econbiz.de/10009791554
Saved in:
9
Interaktionstreiber in der Facebook-Kommunikation : eine empirische Studie
Rauschnabel, Philipp A.
;
Praxmarer-Carus, Sandra
; …
- In:
Impulse für die Markenpraxis und Markenforschung : …
,
(pp. 271-294)
.
2012
Persistent link: https://www.econbiz.de/10009747608
Saved in:
10
Social media marketing : how design features influence interaction with brand postings on Facebook
Rauschnabel, Philipp A.
;
Praxmarer-Carus, Sandra
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 153-161)
.
2012
Persistent link: https://www.econbiz.de/10009748166
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