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Neurowissenschaftliche Grundlagen der Risiko-Homöotase im Kontext referenzpunkttheoretischer Überlegungen
Jeske, Klaus-Jürgen - In: Risikoforschung und Versicherungsmanagement : …, (pp. 93-120). 2018
Persistent link: https://www.econbiz.de/10011888414
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Gamification : a cognitive-emotional view
Mullins, Jeffrey K.; Sabherwal, Rajiv - In: Journal of business research : JBR 106 (2020), pp. 304-314
Persistent link: https://www.econbiz.de/10012158370
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Die Dekade der Menschlichkeit
Ohnemüller, Bert Martin - In: CSR und Digitalisierung : der digitale Wandel als …, (pp. 809-821). 2017
Persistent link: https://www.econbiz.de/10011732186
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How cognitive neuroscience informs a subjectivist-evolutionary explanation of business ethics
Orlitzky, Marc - In: Journal of business ethics : JOBE 144 (2017) 4, pp. 717-732
Persistent link: https://www.econbiz.de/10011757557
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Deontic justice and organizational neuroscience
Cropanzano, Russell; Massaro, Sebastiano; Becker, William J. - In: Journal of business ethics : JOBE 144 (2017) 4, pp. 733-754
Persistent link: https://www.econbiz.de/10011757564
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How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.; Droulers, Olivier; Amarantini, David - In: Journal of advertising research 57 (2017) 1, pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
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What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven; Nenycz-Thiel, Magda; Kennedy, Rachel; … - In: Journal of advertising research 57 (2017) 1, pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
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The cognitive-emotional interactions in the brain : an organizational neuroscience perspective
Malizia, Andrea Patricelli; Mastrogiorgio, Antonio - In: Emotion, cognition, and their marvellous interplay in …, (pp. 209-232). 2021
Persistent link: https://www.econbiz.de/10012596508
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Five stars : the communication secrets to get from good to great
Gallo, Carmine - 2018
Persistent link: https://www.econbiz.de/10011823100
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Shaping the future of destinations : new clues to smart tourism research from a neuroscience methods approach
Cardoso, Lucília; Fraga, Carla - In: Administrative Sciences : open access journal 14 (2024) 6, pp. 1-21
, surpassing disciplinary boundaries. "Destination" stands out alongside "emotion", "visual attention" and eye tracking (ET). The …
Persistent link: https://www.econbiz.de/10014566260