Purpose – The purpose of this paper is twofold: to examine the plight of a particular segment of the poor – the working poor – in the USA relative to their exclusion from traditional financial markets and their patronage of the payday loan market; and to propose a framework that offers...

Marketing in universities -- Market segmentation -- Higher education as a product -- Pricing issues -- Location and a university -- Promoting and advertising universities -- Personal selling of a university -- Competition and innovations in higher education -- Names and name change : university...