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Che, Hai; Seetharaman, P. B. Seethu - In: Journal of marketing research : JMR 46 (2009) 4, pp. 494-505

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Che, Hai; Sudhir, K.; Seetharaman, P. B. - In: Journal of marketing research : JMR 44 (2007) 3, pp. 434-449

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Che, Hai; Narasimhan, Chakravarthi; Padmanabhan, V. T. - In: Quantitative marketing and economics : QME 8 (2010) 3, pp. 365-392

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Wu, Chunhua; Che, Hai; Chan, Tat; Lu, Xianghua - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 739-754

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Bruno, Hernan A.; Che, Hai; Dutta, Shantanu - In: Journal of marketing research : JMR 49 (2012) 5, pp. 640-654

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Bruno, Hernan A.; Che, Hai; Dutta, Shantanu - 2012

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Han, Yoonju; Chandukala, Sandeep R.; Che, Hai - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 113-125

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Jiang, Zhenling; Chan, Tat; Che, Hai; Wang, Youwei - In: Marketing science : the marketing journal of the … 40 (2021) 2, pp. 219-240

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