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Customer responses to the CSR of banking companies

Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The journal of product & brand management 24 (2015) 5, pp. 481-493

Persistent link: https://www.econbiz.de/10011443026

What makes consumers believe : the impacts of priming and sequential service experiences on consumer emotions and willingness to pay

Chou, Ting-Jui; Chang, En-Chung; Zheng, Yanan; Tang, Xiaofei - In: The journal of services marketing 30 (2016) 1, pp. 115-127

Persistent link: https://www.econbiz.de/10011445806

Consumer envy during service encounters

Anaya, Gerardo Joel; Miao, Li; Mattila, Anna S.; … - In: The journal of services marketing 30 (2016) 3, pp. 359-372

Persistent link: https://www.econbiz.de/10011524421

Understanding effects of co-creation on cognitive, affective and behavioral evaluations in service recovery : an ethnocultural analysis

Gohary, Ali; Hamzelu, Bahman; Pourazizi, Lida; Hanzaee, … - In: Journal of retailing and consumer services 31 (2016), pp. 182-198

Persistent link: https://www.econbiz.de/10011528630

The road to customer loyalty paved with service customization

Bock, Dora E.; Magnus, Stephanie M.; Folse, Judith Anne … - In: Journal of business research : JBR 69 (2016) 10, pp. 3923-3932

Persistent link: https://www.econbiz.de/10011553788

The impact of perceived service fairness and quality on the behavioral intentions of Chinese hotel guests : the mediating role of consumption emotions

Su, LuJun; Swanson, Scott R.; Chen, Xiaohong - In: Journal of travel and tourism marketing 33 (2016), pp. 88-102

Persistent link: https://www.econbiz.de/10011485027

Designing an emotional strategy : strengthening digital channel engagements

Straker, Karla; Wrigley, Cara - In: Business horizons 59 (2016) 3, pp. 339-346

Persistent link: https://www.econbiz.de/10011488399

Determining female consumers' perceptions of garment fit, personal values and emotions when considering garment sizing

Kasambala, Josephine; Kempen, Elizabeth; Pandarum, Reena - In: International journal of consumer studies 40 (2016) 2, pp. 143-151

Persistent link: https://www.econbiz.de/10011488451

Validity of willingness to pay measures under preference uncertainty : research article

Braun, Carola; Rehdanz, Katrin; Schmidt, Ulrich - 2016

Recent studies in the marketing literature developed a new method for eliciting willingness to pay (WTP) with an open-ended elicitation format: the Range-WTP method. In contrast to the traditional approach of eliciting WTP as a single value (Point-WTP), Range-WTP explicitly allows for preference...

Persistent link: https://www.econbiz.de/10011489177

Dimensions and basic emotions : a complementary approach to the emotions produced to tourists by the hotel

Pelegrín-Borondo, Jorge; Juaneda-Ayensa, Emma; … - In: Journal of vacation marketing : an international journal 21 (2015) 4, pp. 351-365

Persistent link: https://www.econbiz.de/10011489244