HO-YOUNG (ANTHONY) AHN; PARK, JIN SEONG; HALEY, ERIC - In: Journal of Consumer Affairs 48 (2014) 1, pp. 175-194
type="main" xml:id="joca12028-abs-0001" <b>Despite a substantial body of research in direct-to-consumer advertising (DTCA) for prescription drugs, what is missing from the existing discussion on the risk disclosure in DTCA is a focus on the roles of individual motivation and ability to process risk...</b>