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How do consumers in the Web 2....
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121
Blogging the brand : meaning transfer and the case of Weight Watchers' online community
Willis, Erin
;
Wang, Ye
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 457-471
Persistent link: https://www.econbiz.de/10011606895
Saved in:
122
Expert blogs and consumer perceptions of competing brands
Luo, Xueming
;
Gu, Bin
;
Zhang, Jie Jennifer
;
Phang, Chee Wei
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 371-395
Persistent link: https://www.econbiz.de/10011689836
Saved in:
123
Brand crisis-sentiment analysis of user-generated comments about Maggi on Facebook
Mishra, Mridula S.
;
Sharma, Ruppal Walia
- In:
Corporate reputation review : an international journal
22
(
2019
)
2
,
pp. 48-60
Persistent link: https://www.econbiz.de/10012035781
Saved in:
124
Can consumers be persuaded on brand microblogs? : an empirical study
Zhang, Kem Z. K.
;
Barnes, Stuart J.
;
Zhao, Sesia J.
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011813442
Saved in:
125
The role of social media communication : empirical study of online purchase intention of financial products
Jha, Bidyanand
- In:
Global business review
20
(
2019
)
6
,
pp. 1445-1461
Persistent link: https://www.econbiz.de/10012137808
Saved in:
126
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla
(
ed.
);
Panwar, Avinash
(
ed.
)
-
2016
"This book explores the way the new channels and platforms emerging from the
Internet
use and how they affect our …
Persistent link: https://www.econbiz.de/10011728344
Saved in:
127
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
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128
Influence of social media marketing in youth consumer buying behavior in Nepal
Acharya, Ashish
- In:
Nepalese journal of economics : a publication of …
7
(
2022
)
2
,
pp. 109-120
Persistent link: https://www.econbiz.de/10014320733
Saved in:
129
Enhancing users' digital social interactions while shopping via online sales configurators
Grosso, Chiara
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 211-238)
.
2023
Persistent link: https://www.econbiz.de/10014322025
Saved in:
130
Babbling through social media : a cross-country study mapping out social networks using eWOM intentions
Isler, Zulal
;
Kiygi-Calli, Meltem
;
Oraiby, Maryam El
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014437238
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