Este trabajo intenta profundizar en las características del consumidor que condicionan su respuesta ante las promociones de ventas. Para comprender la respuesta ante las acciones promocionales se han considerado tanto los beneficios como los costes que puede obtener un consumidor al comprar un...

Data from Bank of Italy's survey of household income and wealth are here presented and analyzed in order to explore the dynamics of consumption, savings and debts among the italian population in the period 2004-2006. Results show the greater relevance of income, compared to wealth, in modulating...

Cause related marketing strategy appears and improves its potential as response to the people need to shape their purchase behavior in relation to the social responsibility mission of the firm. Consumers are still attracted by brand value and product features but they pay even more and more...

The article analyses economic barriers leading to the energy efficiency gap in the market for energy-using products by observing several million transactions in the UK over two years. The empirical exercise estimates AIDS models for refrigerators, washing machines, TVs, and light bulbs. Results...

The study aims to find out the consumer behavior towards showroom service of two wheelers. A samples of 200 users selected randomly were studied. Standardized questionnaires were used to collect the data. The results reveal that users differ in consumer behaviour towards showroom services of two...

Consumer behaviour is a component of the economic behaviour, which in its turn is a manifestation of human behaviour. As a consequence of the social and economic development of modern societies, the study of consumer behaviour has undergone a strong development process, during the past years...

In this paper the cognitive and motivational perceptual structure of sustainability of light users of sustainable products are empirically compared to the Brundlandt definition and the Triple-P-Baseline definition of sustainability. Results show that light users cognitively can distinguish...

The purpose of this study was to examine social motivations of Chinese Professional Baseball League (CPBL) consumers and their relationships with fan loyalty. A questionnaire was developed based on the Sport Interest Inventory (SII) (Funk, Ridinger, & Moorman, 2003) with proper modification to...

Sports sponsorship has increased notably during the last years being used by brands not only as a key tool of their marketing communications but even their market positioning. This research analyzes the influence of sports spectator's involvement to motorcycling -specifically MotoGP- in...

The purpose of the present study is to determine the various factors that influence attitudes towards the purchase of organic food. The methodology consisted in a survey of 463 consumers in the Castilla-La Mancha Region who purchased food items for their homes. A multivariate data analysis was...