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Cross-media advertising in times of changing media environments and media consumption patterns

Diehl, Sandra; Koinig, Isabell; Scheiber, Rebecca - In: Media and change management : creating a path for new …, (pp. 189-209). 2022

Persistent link: https://www.econbiz.de/10013167353

Use of new media in the local press : comparative analysis of local newspapers websites In İzmir, Adana and Bursa

Kalsın, Berrin - 2014

Persistent link: https://www.econbiz.de/10011294437

Non-journalistic competitors of news media brands on Google and YouTube : from solid competition to a liquid media market

Krebs, Isabelle; Bachmann, Philipp; Siegert, Gabriele; … - In: Journal of media business studies 18 (2021) 1, pp. 27-44

Persistent link: https://www.econbiz.de/10012440225

Application of a multi-channel attention mechanism in text classification of new media

Wang, Weixian - In: International journal of information technology and … 22 (2023) 3/4, pp. 226-239

Persistent link: https://www.econbiz.de/10014319392

News media channels : complements or substitutes? ; evidence from mobile phone usage

Xu, Jiao; Forman, Christopher; Kim, Jun B.; Ittersum, … - In: Journal of marketing 78 (2014) 4, pp. 97-112

Persistent link: https://www.econbiz.de/10010381384

Die Sozialen Medien des Web 2.0

Münker, Stefan - In: Social-Media-Handbuch : Theorien, Methoden, Modelle, (pp. 31-41). 2010

Persistent link: https://www.econbiz.de/10008771540

"Young people are on YouTube" : industry notions on streaming and youth as a new media generation

Sundet, Vilde Schanke; Lüders, Marika - In: Journal of media business studies 20 (2023) 3, pp. 223-240

Persistent link: https://www.econbiz.de/10014319844

The effects of media on societal culture

Taskin, Mucahit - In: International journal of economic perspectives : IJEP 11 (2017) 3, pp. 477-482

Persistent link: https://www.econbiz.de/10012209323

A comparison of the social media consumer and the non-social media consumer

Reisenwitz, Timothy H. - In: International journal of internet marketing and … 8 (2013) 1, pp. 19-31

Persistent link: https://www.econbiz.de/10010242189

The digital transformation of news media and the rise of disinformation and fake news

Martens, Bertin; Aguiar, Luis; Gomez-Herrera, Estrella; … - 2018

This report contains an overview of the relevant economic research literature on the digital transformation of news markets and the impact on the quality of news. It compares various definitions of fake news, including false news and other types of disinformation and finds that there is no...

Persistent link: https://www.econbiz.de/10011980980