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On the mobilizing role of social media in revolutions : a game-theoretic approach
Kiss, Hubert Janos; Rosa-García, Alfonso - 2013
A distinctive feature of recent revolutions was the key role of social media (e.g. Facebook, Twitter and YouTube). We study the role of social media in mobilization. In a simple model we assume that while social media allow to observe all previous decisions, mass media only give aggregate...
Persistent link: https://www.econbiz.de/10010222344
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Media, markets and violence
Dholakia, Nikhilesh; Reyes, Ian - In: Journal of marketing management : MM 34 (2018) 11/12, pp. 1032-1047
Persistent link: https://www.econbiz.de/10011962133
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"Essays on the role of content in digital marketing communications"
Sander, Verena - 2019
Persistent link: https://www.econbiz.de/10012110455
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The influence of online media and social media on mass communication with communication technology as intervening variables
Hafizah - In: Business and Economic Research : BER 8 (2018) 1, pp. 51-67
Persistent link: https://www.econbiz.de/10011859767
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Strategic dialogic communication through digital media during COVID-19 crisis
Camilleri, Mark Anthony - In: Strategic corporate communication in the digital age, (pp. 1-18). 2021
Persistent link: https://www.econbiz.de/10012490999
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Identifying marketing communication media that are influential to consumers
Kallier, Safura M.; Cant, Michael C. - In: Corporate board : role, duties & composition; … 12 (2016) 3, pp. 25-34
Persistent link: https://www.econbiz.de/10011820622
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Is positive always positive? : the effects of precrisis media coverage on rumor refutation effectiveness in social media
Wang, Quansheng; Song, Peijian - In: Journal of organizational computing and electronic commerce 25 (2015) 1, pp. 98-116
Persistent link: https://www.econbiz.de/10010506796
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Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie; Prothero, Andrea - In: Journal of marketing management : MM 34 (2018) 7/8, pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
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Piano Media profiles visitors and drives conversion
Reed, David - In: Journal of direct, data and digital marketing practice … 15 (2013) 2, pp. 108-110
Persistent link: https://www.econbiz.de/10010257058
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Are social media emancipatory or hegemonic? : societal effects of mass media digitization in the case of the SOPA discourse
Miranda, Shaila M.; Young, Amber; Yetgin, Emre - In: Management information systems : mis quarterly 40 (2016) 2, pp. 303-329
Persistent link: https://www.econbiz.de/10011489923