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products involved in the ritual. Consumer behavior is complex. Consumers are surrounded with various external threats such as …
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consumption. This study integrates both views in an ethnographic investigation of a brand ritual. It examines the sensorial … dimensions and symbolic associations of a shaving ritual that foster skills and reformulate time, which inform culturally …
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Purpose – The purpose of this paper is to investigate and compare the meanings, rituals, and the celebration context related to Holy Feasts and New Year, to determine consumption patterns of female consumers during these occasions and compare the results for urban and rural areas....
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