Anaza, Nwamaka A.; Harrison, Dana E.; Rutherford, Brian N. - In: Journal of Business & Industrial Marketing 35 (2020) 6, pp. 1113-1124
Purpose: This study aims to advance the organizational buying literature, by examining buyer burnout and its consequences. Specifically, the sequencing of multi-faceted organizational buyer burnout is established and the impact of each dimension on job satisfaction, job performance, affective...