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Marketing management
57
Marketingmanagement
55
Consumer behaviour
45
Konsumentenverhalten
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Brand management
39
Markenführung
37
Marketing
35
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32
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Kitchen, Philip J.
213
Schultz, Don E.
167
Kerr, Gayle
40
Kitchen, Philip
26
Schultz, Don
18
Eagle, Lynne
13
Foroudi, Pantea
11
Block, Martin P.
10
Truong, Yann
10
Eagle, Lynne C.
9
McColl, Rod
9
Kelly, Louise
8
Peltier, James
7
Ahmad, Syed Zamberi
6
Bulmer, Sandy
6
Hawkins, Jacinta
6
Kim, Ilchul
6
Lindgreen, Adam
6
Melewar, T. C.
6
Tourky, Marwa
6
Block, Martin
5
Cuomo, Maria Teresa
5
Drennan, Judy
5
Gupta, Suraksha
5
Jain, Varsha
5
Kanso, Ali
5
Kitchen, Philip James
5
Papasolomou, Ioanna
5
Schultz, Heidi F.
5
Siano, Alfonso
5
Basir, Mohd Sah
4
Foroudi, Mohammad Mahdi
4
Grimes, Anthony
4
Jin, Hyun Seung
4
Kimmel, Allan J.
4
Li, Tao
4
Lings, Ian
4
Malthouse, Edward C.
4
Melewar, T.C.
4
Patti, Charles
4
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Palgrave Macmillan <Firma>
1
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Marketing management : a quarterly business management publication of the American Marketing Association
58
Journal of marketing communications
41
European Journal of Marketing
21
Journal of advertising research
17
European journal of marketing : EJM
15
Marketing Intelligence & Planning
15
Journal of business research : JBR
13
Marketing intelligence & planning
13
International journal of advertising : the quarterly review of marketing communications
12
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
9
Journal of strategic marketing
6
Qualitative Market Research: An International Journal
6
Working paper / Department of Commerce, College of Business, Massey University
6
Corporate Communications: An International Journal
5
International journal of market research : JMRS ; the journal of the Market Research Society
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
The marketing review
5
EuroMed journal of business
4
International journal of advertising : the review of marketing communications
4
Journal of Advertising Research
4
Journal of Business Strategy
4
Qualitative market research : an international journal
4
The future of marketing : critical 21st century perspectives
4
EuroMed Journal of Business
3
Journal of Business Research
3
Journal of Consumer Marketing
3
Journal of Product & Brand Management
3
Journal of business strategy
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
The journal of consumer marketing
3
The journal of product & brand management
3
A reader in marketing communications
2
Corporate communications : an international journal
2
Corporate reputation review : an international journal
2
European journal of marketing
2
Integrated brand marketing and measuring returns
2
International Journal of Bank Marketing
2
International Marketing Review
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of management and marketing research : IJMMR
2
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ECONIS (ZBW)
190
OLC EcoSci
145
Other ZBW resources
82
USB Cologne (EcoSocSci)
22
RePEc
11
BASE
3
EconStor
1
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1
The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.
;
Kerr, Gayle
;
Schultz, Don E.
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
Saved in:
2
Replication and George the Galapagos tortoise
Schultz, Don E.
;
Kerr, Gayle
;
Kitchen, Philip J.
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 313-328
Persistent link: https://www.econbiz.de/10013371020
Saved in:
3
Editorial: in memory of Don E. Schultz
Kitchen, Philip J.
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 571-574
Persistent link: https://www.econbiz.de/10012263747
Saved in:
4
Integrated marketing communications : practice leads theory
Kitchen, Philip J.
;
Kim, Ilchul
;
Schultz, Don E.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
Saved in:
5
IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.
;
Schultz, Don E.
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 197-204
Persistent link: https://www.econbiz.de/10003881216
Saved in:
6
IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.
;
Schultz, Don E.
- In:
The evolution of integrated marketing communications : …
,
(pp. 123-130)
.
2011
Persistent link: https://www.econbiz.de/10009232915
Saved in:
7
Maintenance person or architect? : the role of academic advertising research in building better understanding
Kerr, Gayle
;
Schultz, Don E.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 547-568
Persistent link: https://www.econbiz.de/10008668122
Saved in:
8
"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle
;
Schultz, Don E.
;
Lings, Ian
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
Saved in:
9
The power of synergy to reinvent IMC education
Kerr, Gayle
;
Mulhern, Frank
;
Viswanathan, Vijay
; …
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 188-200
Persistent link: https://www.econbiz.de/10014529341
Saved in:
10
Redirecting our communication objectives
Schultz, Don E.
- In:
Journal of current issues and research in advertising
39
(
2018
)
3
,
pp. 222-225
Persistent link: https://www.econbiz.de/10012243055
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