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Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling; Delbaere, Majorie - In: International journal of pharmaceutical and healthcare … 9 (2015) 4, pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
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Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David - In: Health marketing quarterly 36 (2019) 4, pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
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Neuroökonomie : neue Theorien zu Konsum, Marketing und emotionalem Verhalten in der Ökonomie
Priddat, Birger P. (ed.) - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003494237
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Experimental studies on cross-cultural perceptions, group-based discrimination, and bargaining in the presence of externalities
Valmasoni, Lorenzo - 2015
Persistent link: https://www.econbiz.de/10011442840
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The Right Sensory Mix : Targeting Consumer Product Development Scientifically
Derval, Diana - 2010
neuroendocrinological research proves that consumers are rational: They just have a different biological perception of the same stimulus …
Persistent link: https://www.econbiz.de/10013522860
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The right sensory mix : targeting consumer product development scientifically
Derval, Diana - 2010
Persistent link: https://www.econbiz.de/10008663187
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The influence of alcohol on advertising perception and recall during a sports viewing experience
Ellert, Guido; Schafmeister, Guido; Mueller, Florian; … - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10010376554
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Exploring the factors of green advertising that entices purchase behaviour among Bangaloreans
Saravanaraj, M. G.; Pillai, Sruthi - In: International journal of business excellence 14 (2018) 2, pp. 275-283
Persistent link: https://www.econbiz.de/10011954116
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Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.; Kim, Jihoon; Lee, Yen-I; Sun, Shuoya; … - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
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Do investors show an attentional bias toward past performance? : an eye-tracking experiment on visual attention to mutual fund disclosures in simplified fund prospectuses
Hüsser, Andreas; Wirth, Werner - In: Journal of financial services marketing : JFSM 19 (2014) 3, pp. 169-185
Persistent link: https://www.econbiz.de/10010497766