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Influence of community design on user behaviors in online communities

Fiedler, Marina; Sarstedt, Marko - In: Journal of Business Research 67 (2014) 11, pp. 2258-2268

While the question of how community design influences user behavior in online communities has recently attracted considerable research, few studies have empirically evaluated the influencing factors of specific user behavior. Building on a conceptual framework of identity-based vs. bond-based...

Persistent link: https://www.econbiz.de/10010906705

On the value relevance of customer satisfaction. Multiple drivers and multiple markets

Raithel, Sascha; Sarstedt, Marko; Scharf, Sebastian; … - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 509-526

Persistent link: https://www.econbiz.de/10009977653

The time vs. money effect. A conceptual replication

Müller, Holger; Lehmann, Sebastian; Sarstedt, Marko - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 199-200

Persistent link: https://www.econbiz.de/10010098528

Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities

Sarstedt, Marko; Wilczynski, Petra; Melewar, T.C. - In: Journal of world business : JWB 48 (2013) 3, pp. 329-339

Persistent link: https://www.econbiz.de/10010133820

Über die Effekte von Corporate Social Responsibility auf unternehmerische Zielgrößen

Sarstedt, Marko; Ganßauge, Rebecca - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 38 (2009) 10, pp. 500-504

Persistent link: https://www.econbiz.de/10008328051

A review of recent approaches for capturing heterogeneity in partial least squares path modelling

Sarstedt, Marko - In: Journal of modelling in management 3 (2008) 2, pp. 140-161

Persistent link: https://www.econbiz.de/10008270597

Wissenschaftliche Beiträge - Analyse der Fanzufriedenheit im Profifußball — Entwicklung und Validierung eines Messinstruments

Sarstedt, Marko; Schwaiger, Manfred; Schwarzer, Philipp - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 38 (2009) 7, pp. 334-339

Persistent link: https://www.econbiz.de/10008282329

More for Less? A Comparison of Single-Item and Multi-Item Measures

Sarstedt, Marko; Wilczynski, Petra - In: Die Betriebswirtschaft : DBW 69 (2009) 2, pp. 211-228

Persistent link: https://www.econbiz.de/10008238689

Corporate Blogs als Marketinginstrument : Nutzungsverhalten deutscher Unternehmen

Schwarzer, Philipp; Sarstedt, Marko; Baumgartner, Andreas - 2007

Persistent link: https://www.econbiz.de/10004908765

A concise guide to market research : the process, data, and methods using IBM SPSS statistics

Mooi, Erik; Sarstedt, Marko - 2011

Persistent link: https://www.econbiz.de/10009600558