Vivek, Shiri D.; Richey Jr., R. Glenn; Dalela, Vivek - In: Journal of World Business 44 (2009) 1, pp. 16-30
The complexity of the global marketplace is driving the growth of new corporate strategies that are centered on creating "synergistic alliances in procurement, distribution, marketing, and technology". This study employs a grounded qualitative approach to investigate a growing belief that...