Similar Search Results

Quelch, John A. - 2011

We invited John Quelch and Katherine Jocz, authors of Greater Good: How Good Marketing Makes for Better Democracy (2008), to discuss some of the articles they found most interesting and important from the past half-century of marketing journals

Persistent link: https://www.econbiz.de/10012756242

Energy conservation policies for builders' purchases of domestic appliances

Quelch, John A. - In: Energy Policy 8 (1980) 2, pp. 125-137

Persistent link: https://www.econbiz.de/10005208536

Consumer promotions in service marketing

Lovelock, Christopher H.; Quelch, John A. - In: Business Horizons 26 (1983) 3, pp. 66-75

Persistent link: https://www.econbiz.de/10005327064

Why not exploit dual marketing?

Quelch, John A. - In: Business Horizons 30 (1987) 1, pp. 52-60

Persistent link: https://www.econbiz.de/10005333123

The mass marketing of luxury

Nueno, Jose Luis; Quelch, John A. - In: Business Horizons 41 (1998) 6, pp. 61-68

Persistent link: https://www.econbiz.de/10005354766

The Mass Marketing of Luxury - Four distinct circles of management practice, implemented together, can ensure the success of a luxury brand in the global marketplace

Nueno, Jose Luis; Quelch, John A. - In: Business horizons 41 (1998) 6, pp. 61-68

Persistent link: https://www.econbiz.de/10006196544

Country Managers in Transitional Economies: The Case of Vietnam

Quelch, John A.; Dinh-Tan, Christine M. - In: Business horizons 41 (1998) 4, pp. 34-40

Persistent link: https://www.econbiz.de/10006198959

Bringing Customers into the Boardroom

McGovern, Gail J.; Court, David; Quelch, John A.; … - In: Harvard business review : HBR (2004), pp. 70-81

Persistent link: https://www.econbiz.de/10005924616

How Global Brands Compete - With antiglobalization and anti-American sentiments rising, transnational firms are ducking for cover. But they shouldn't be. They should be courting co...

Holt, Douglas B.; Quelch, John A.; Taylor, Earl L. - In: Harvard business review : HBR (2004), pp. 68-75

Persistent link: https://www.econbiz.de/10005925339

EXTEND PROFITS, NOT PRODUCT LINES

Quelch, John A.; Kenny, David - In: Harvard business review : HBR 72 (1994) 5, pp. 153-164

Persistent link: https://www.econbiz.de/10006006112

A service of the

zbw