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Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad; Rasul, Tareq Faizur; Khan, Huda; … - In: International journal of hospitality management 116 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
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Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses
Kim, Jinkyung Jenny - In: International journal of hospitality management 114 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014439970
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Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed; Samad, Sarminah; Han, Heesup - In: Journal of travel and tourism marketing 40 (2023) 7, pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
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Quality aspects vs consumption values : what affects intention to book hotels in the post-Covid era?
Ray, Arghya; Gupta, Siddharth; Rana, Nripendra P. - In: Quality management journal : QMJ 30 (2023) 4, pp. 225-243
Persistent link: https://www.econbiz.de/10014373755
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Employee branding dimensions and brand citizenship behaviour : exploring the role of mediators in the hospitality context
Dhiman, Praveen; Arora, Sangeeta - In: The journal of product & brand management 32 (2023) 1, pp. 124-137
Persistent link: https://www.econbiz.de/10013552941
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The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook; Jang, Soocheong - In: International journal of hospitality management 108 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
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Linear and nonlinear relationships : a hybrid SEM-neural network approach to verify the links of online experience with luxury hotel branding
Xia, Menglong; Zhang, Yang - In: Journal of hospitality and tourism insights 5 (2022) 5, pp. 1062-1079
Persistent link: https://www.econbiz.de/10013483370
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Generation influences perceived coolness but not favorable attitudes toward cool hotel brands
Chen, Feier; Quadri-Felitti, Donna; Mattila, Anna S. - In: The Cornell hospitality quarterly 64 (2023) 1, pp. 95-103
Persistent link: https://www.econbiz.de/10014229652
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Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung; Perdue, Richard R. - In: Journal of travel research : a quarterly publication of … 62 (2023) 3, pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
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Luxury hotels' green practices and consumer brand identification : the roles of perceived green service innovation and perceived values
Dang, Van Thac; Tan Vo Thanh; Wang, Jianming; Nguyen, Ninh - In: Business strategy and the environment 32 (2023) 7, pp. 4568-4583
Persistent link: https://www.econbiz.de/10014441631