Hoang, Cuu Long; Thanh, Trang Bui - In: Cogent business & management 8 (2021) 1, pp. 1-19
performance, and relationship marketing orientation in a transition economy such Vietnam. A model with its key determinants was … in the marketing communications industry. Structural equation modeling was used to verify proposed relationships. The … results show that relationship marketing orientation moderates all relations of constructs in the research model. In …