Purpose: The purpose of this paper is to explore green packaging from the process dimension. Specifically, it focuses on understanding the behavior of costs associated with installing green packaging infrastructure. Design/methodology/approach: The study used system dynamics to design the...

Purpose The purpose of this paper is to investigate the celebrity-brand association from a different perspective. Design/methodology/approach This study uses exploratory factor analysis, confirmatory factor analysis, and binary logistic regression. Findings This study conceptualizes...