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Consumer behaviour
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Revista internacional administración finanzas : RIAF
7
Qualitative market research : an international journal
4
Journal of Consumer Marketing
3
Qualitative Market Research: An International Journal
2
Advances in health management
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Health marketing quarterly
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International journal of consumer studies
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1
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1
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ECONIS (ZBW)
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Marketing strategies for the social good
Peña, Alicia de la
- In:
Marketing
,
(pp. 115-128)
.
2018
Persistent link: https://www.econbiz.de/10011937411
Saved in:
2
Cause-brand community : toward consumer citizenship
Peña, Alicia de la
;
Amezcua, Bernardo
;
Sepúlveda, César
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
1
,
pp. 1-36
Persistent link: https://www.econbiz.de/10011847854
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3
Health support in the palm of your hand : the role of technology in achieving health goals
Peña, Alicia de la
;
Amezcua, Bernardo
- In:
Advances in health management
,
(pp. 113-127)
.
2017
Persistent link: https://www.econbiz.de/10011866367
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4
Tripadvisor plataforma que permite explorar experiencias y opiniones de viajeros de la ciudad de Saltillo, Coahuila México
Bonilla, Alicia Hernández
;
Saucedo Soto, Juana María
; …
- In:
Revista internacional administración finanzas : RIAF
10
(
2017
)
2
,
pp. 67-77
Persistent link: https://www.econbiz.de/10011687764
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5
Comportamiento que presenta la generación silenciosa respecto a la moda
Saucedo Soto, Juana María
;
Hernández Bonilla, Alicia
; …
- In:
Revista internacional administración finanzas : RIAF
10
(
2017
)
5
,
pp. 95-103
Persistent link: https://www.econbiz.de/10011790619
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6
La mediacion de la lealtad entre la calidad en el servicio y la comunicacion de boca en boca : un analisis empirico en la industria restaurantera
Amezcua, Bernardo
;
Peña, Alicia de la
;
Bonilla, Alicia …
- In:
Revista internacional administración finanzas : RIAF
11
(
2018
)
1
,
pp. 15-24
Persistent link: https://www.econbiz.de/10011926475
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7
Altruísta y participativo : perfil del millennial Mexicano en tiempos difíciles
Peña, Alicia de la
;
Amezcua Núñez, Juan Bernardo
; …
- In:
Revista internacional administración finanzas : RIAF
11
(
2018
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011926494
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8
Baby boomers una generación puente
Saucedo Soto, Juana María
;
Bonilla, Alicia Hernández
; …
- In:
Revista internacional administración finanzas : RIAF
11
(
2018
)
3
,
pp. 47-56
Persistent link: https://www.econbiz.de/10011926613
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9
Los gimnasios viruales : una opción innovadora
Saucedo Soto, Juana María
;
Amezcua Núñez, Juan Bernardo
- In:
Revista internacional administración finanzas : RIAF
12
(
2019
)
2
,
pp. 79-85
Persistent link: https://www.econbiz.de/10012160497
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10
El impacto de la confianza en la plataforma y en el anfitrión en la renta de alojamiento en AirBnb
Peña, Alicia de la
;
Amezcua Núñez, Juan Bernardo
; …
- In:
Revista internacional administración finanzas : RIAF
13
(
2020
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10012383687
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