Showing 21 - 30 of 61
Persistent link: https://www.econbiz.de/10008810729
Persistent link: https://www.econbiz.de/10011629037
This study offers new insights into the sustainable wine market by exploring consumers' perceptions of product attributes for six categories of wine that have characteristics of sustainability and one conventional wine. The study investigates product-attribute associations that French and...
Persistent link: https://www.econbiz.de/10012021690
Persistent link: https://www.econbiz.de/10011825983
Persistent link: https://www.econbiz.de/10011640331
Persistent link: https://www.econbiz.de/10007499953
[fre] Dans le domaine d'étude du consommateur face à la marque, de nombreux modèles cherchent à expliquer le comportement, et s'attachent à ses antécédents tels que l'expérience et la satisfaction du consommateur. Cependant, de multiples questions se posent encore à propos de la façon...
Persistent link: https://www.econbiz.de/10008595496
Persistent link: https://www.econbiz.de/10012390004
Persistent link: https://www.econbiz.de/10008816943
Persistent link: https://www.econbiz.de/10008240882