Purpose – While non-profit organization (NPO)-corporate alliances have proliferated in recent years, study has yet to examine on the perception of corporations toward NPOs. The purpose of this paper is to explore the factors that shape corporate perceptions of NPOs. What does the corporation...

Purpose – The purpose of this study was to compare major corporations’ web sites both in the USA and in South Korea to identify the differences in features posted on their home pages and to examine the relationship between the features and the theoretical public relations model....

Given the link between quality relationships and supportive behaviours among organisations and publics, it is not surprising that public relations scholars and practitioners have turned their attention to trying to measure public relationships and understanding their value for organisations and...