Interplay in the digital media environment : putting focus on the blurring line between advertising and public relations in South Korea
Samsup Jo
| Year of publication: |
2017
|
|---|---|
| Authors: | Jo, Samsup |
| Published in: |
The moral compass of public relations. - New York : Routledge, Taylor & Francis Group, ISBN 978-1-138-12154-6. - 2017, p. 185-193
|
| Subject: | Werbung | Advertising | Öffentlichkeitsarbeit | Public relations | Digitale Medien | Digital media | Südkorea | South Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011586446