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Five rules for retailing in a recession
Favaro, Ken; Romberger, Tim; Meer, David - In: Harvard business review : HBR 87 (2009) 4, pp. 64-72
Persistent link: https://www.econbiz.de/10003847333
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Influence of retail store environmental cues on consumer patronage behavior across different retail store formats : an empirical analysis of US Hispanic consumers
Seock, Yoo-kyoung - In: Journal of retailing and consumer services 16 (2009) 5, pp. 329-339
Persistent link: https://www.econbiz.de/10003875610
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Evaluating Customers’ and Retailers’ Eco-Behaviour for Identifying Focus Areas in Social Marketing Campaigns
Nawaz, Nishad - 2021
Amid increasing adaptation of social marketing strategies, this empirical research focuses on evaluating customers' and retailers' behaviour that could be changed in favour of eco-friendly goods and practices, respectively, through social marketing campaigns. The main objectives are to find...
Persistent link: https://www.econbiz.de/10013217638
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The role of retail advertising from a consumer's point of view : a comparison between Germany and France
Purper, Guido; Weinberg, Peter - In: Advertising and communication : proceedings 4th …, (pp. 153-160). 2005
Persistent link: https://www.econbiz.de/10003353794
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The meaning of store image and store atmosphere in the store choice process
Renko, Sanda; Vignali, Gianpaolo - In: International Customer Behaviour and Retailing Research …, (pp. 61-71). 2006
Persistent link: https://www.econbiz.de/10003280090
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Exploring the impact of customer satisfaction on food retailers' evolution : managerial lessons from Austria
Foscht, Thomas; Maloles, Cesar; Schloffer, Judith; … - In: Journal of international food & agribusiness marketing … 21 (2009) 1, pp. 67-82
Persistent link: https://www.econbiz.de/10003887213
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Retail customer segmentation based on relational benefits
Gil Saura, Irene; Ruiz-Molina, Maria Eugenia - In: Journal of relationship marketing : innovations & … 8 (2009) 3, pp. 253-266
Persistent link: https://www.econbiz.de/10003891267
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The evolution of retailing in India's small towns
Khare, Arpita; Mayo, Michael C. - In: International journal of business and emerging markets … 2 (2010) 1, pp. 58-76
Persistent link: https://www.econbiz.de/10003901781
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Diminshing varieties of active and creative retail experience : the end of the music shop?
McIntyre, Charles - In: Journal of retailing and consumer services 16 (2009) 6, pp. 466-476
Persistent link: https://www.econbiz.de/10003906193