Purpose – The purpose of this paper is to extend a traditional communication theory, spiral of silence, to explore the effects of user anonymity and member familiarity on opinion expression behaviour in a virtual environment. Design/methodology/approach – A laboratory experiment method was...

Purpose Social media have become famous platform to search and share the COVID-19-related information. The objective of this research is to bridge the gap by proposing the effects of network cluster and transmitter activity on information sharing process. Design/methodology/approach Data were...

Purpose – The purpose of this paper is to examine how various characteristics of brand posts influence online engagement on Facebook brand pages. Design/methodology/approach – The data used for this study were obtained from the posts of ten popular official brand pages. For the selected...