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Computerized emotional content analysis : empirical findings based on charity social media advertisements
Kwon, Junbum; Lin, Hanyi; Deng, Lichen; Dellicompagni, Tanya - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1314-1337
Persistent link: https://www.econbiz.de/10013417499
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The impact of emotional arousal levels and valence on product evaluations
Choi, Nak Hwan; Jung, Jae Min; Oyunbileg, Tamir; Yang, … - In: European Journal of Marketing 50 (2016) 1/2, pp. 78-99
Purpose – This paper aims to investigate the moderating roles of emotional arousal levels (elevated vs mild) and emotional valence (positive vs negative) stemming from outcomes of self-regulatory goal pursuit in understanding effectiveness of the product attribute type on product evaluation....
Persistent link: https://www.econbiz.de/10014724236
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What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo; Ling, Chia-Ju; Chen, Chien-Wen - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
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To emoji or not to emoji? : examining the influence of emoji on consumer reactions to advertising
Das, Gopal; Wiener, Hillary J. D.; Kareklas, Ioannis - In: Journal of business research : JBR 96 (2019), pp. 147-156
Persistent link: https://www.econbiz.de/10011980781
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Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
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"I want it! can I get It?" : how product-model spatial distance and ad appeal affect product evaluations
Tok, Dickson; Chen, Xi; Chu, Xing-Yu - In: Journal of business research : JBR 135 (2021), pp. 454-463
Persistent link: https://www.econbiz.de/10012647927
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The effect of product placements on the evaluation of movies
Meyer, Jeffrey; Song, Reo; Ha, Kyoungnam - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
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The value of art in marketing : an emotion-based model of how artworks in ads improve product evaluations
Estes, Zachary; Brotto, Luisa; Busacca, Bruno - In: Journal of business research : JBR 85 (2018), pp. 396-405
Persistent link: https://www.econbiz.de/10011815584
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The Korean language and the effects of its honorifics system in advertising : deferential vs. informal speech as regulatory prime on persuasive impact
Han, Jin K.; Sohn, Yong Seok; Yoo, Kun Woo - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 321-333
Persistent link: https://www.econbiz.de/10011312171
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Assessing the imagination scale's nomological validity : effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution
Dewi, Ike Janita; Ang, Swee Hoon - In: Gadjah Mada international journal of business 22 (2020) 2, pp. 118-136
Persistent link: https://www.econbiz.de/10012519102