This article contributes to the recent problematisation of the co-evolution of philosophy and marketing thought as we experience a transition from the deification of greed, individualism and hedonic consumption seen during the postmodern period of the twentieth century to the brutal class...

Customer brand support is intensively used among marketers and marketing academics. It designs the support that the consumer markets give to the brand building thus or enhancing brand equity variables. This support refers mainly to the brand equity variables as they have been introduced by Aaker...

This paper presents a model of training for young females in metropolitan as well as semi-urban and rural areas addressing the barriers and skill and competencies needs of a generally disadvantaged social group. The model formed the basis of a large scale intervention implemented through a...