Internet auctions are an important resource in the business-to-business (B2B) market for companies that want to save money and increase profits. Understanding how auctions work on the Internet is mandatory in today's marketplace. Auctions can be used to do everything from selling excess...

Purpose – To investigate the diffusion of online reverse auctions by exploring differences between their early, late and lagging adopters. More specifically, adopter categories are compared against organizational characteristics and auction behavior as a result of learning. Organizational...