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Strategies for the use of social media in stakeholder conversations

Blaschke, Steffen; Kreipl, Annika - In: Die Betriebswirtschaft : DBW 75 (2015) 6, pp. 401-412

Unsere Studie stellt aus Sicht der kommunikativen Konstitution von Organisation theoretische Überlegungen zur Nutzung sozialer Medien in Stakeholderkonversationen an. Wir diskutieren vier Strategien, die Firmen einsetzen können: Broadcast, Information, Reaktion und Engagement. Wir illustrieren...

Persistent link: https://www.econbiz.de/10011406044

Communication strategies for reputation management of the company

Dimitrova, Yanica Petkova - In: Revista română de economie 43 (2016) 2, pp. 5-13

Persistent link: https://www.econbiz.de/10011546136

Fortune 1000 communication strategies on Facebook and Twitter

Tao, Weiting; Wilson, Christopher - In: Journal of communication management : an international … 19 (2015) 3, pp. 208-223

Persistent link: https://www.econbiz.de/10011448022

It takes two to tango : the interplay between decision logics, communication strategies and social media engagement in start-ups

Rudeloff, Christian; Pakura, Stefanie; Eggers, Fabian; … - In: Review of managerial science : RMS 16 (2022) 3, pp. 681-712

Persistent link: https://www.econbiz.de/10013191543

Communicating and developing relationships through Facebook : the case of Greek organisations

Kotzaivazoglou, Iordanis - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 375-388

Persistent link: https://www.econbiz.de/10011862037

The never-ending story : discursive legitimation in social media dialogue

Glozer, Sarah; Caruana, Robert; Hibbert, Sally A. - In: Organization studies : an international … 40 (2019) 5, pp. 625-650

Persistent link: https://www.econbiz.de/10012010333

Social media and constructing the digital identity of organizations : bibliometric analysis

Czakon, Wojciech; Jedynak, Monika; Kuźniarska, Aneta; … - In: Entrepreneurial business and economics review : EBER 11 (2023) 4, pp. 43-56

Objective: The study aimed to map the stock of knowledge on organizational identity in a digital environment. Research Design & Methods: We systematically reviewed the literature to map the current research landscape and identify gaps that need to be addressed to better understand how...

Persistent link: https://www.econbiz.de/10014490267