Calabrese, Armando; Capece, Guendalina; Di Pillo, Francesca - In: Cross Cultural Management 21 (2014) 2, pp. 172-190
Purpose – The purpose of this paper is to examine whether cultural backgrounds of nations are expressed through the web design of their companies. Actually, it investigates whether, in countries characterized by the same cultural matrix and language but by different national backgrounds, the...