Lin, Wei-Shong; Hsu, Jing-Wen; Yeh, Ming-Yih - In: Benchmarking: An International Journal 22 (2015) 7, pp. 1341-1359
Purpose – The purpose of this paper is to help firms to create competitiveness by developing marketing capabilities. It analyzes how the component and architectural competences affect and enhance market orientation and firm performance. Design/methodology/approach – Built on the theories of...