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Consumer behaviour
53
Konsumentenverhalten
50
Relationship marketing
30
Beziehungsmarketing
29
Professional sports
29
Profisport
29
Sportmarketing
28
Sports marketing
28
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22
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21
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19
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18
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sport
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English
120
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15
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McDonald, Heath
64
Leckie, Civilai
38
Lock, Daniel
38
Karg, Adam
21
Funk, Daniel C.
15
Filo, Kevin
12
Johnson, Lester W.
11
Karg, Adam J.
11
Kunkel, Thilo
11
Doyle, Jason P.
8
Lobo, Antonio
8
Taylor, Tracy
8
Darcy, Simon
7
Shaw, Robin N.
7
Adam, Stewart
6
Nyadzayo, Munyaradzi
5
Nyadzayo, Munyaradzi W.
5
Vocino, Andrea
5
Fujak, Hunter
4
Rayne, Daniel
4
Sherry, Emma
4
Dwivedi, Abhishek
3
Frawley, Stephen
3
Inoue, Yuhei
3
Lin, Jialing
3
Rowe, Katie
3
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3
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3
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3
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2
Alexandris, Kostas
2
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2
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2
Funk, Daniel
2
Heere, Bob
2
Hewege, Chandana
2
Kavanagh, Emma
2
Li, Elton
2
MacQuilken, Lisa
2
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Sport management review
22
Journal of sport management : the official journal of the North American Society of Sport Management
18
European Sport management quarterly : ESMQ
12
Sport Management Review
6
International Journal of Sports Marketing and Sponsorship
5
Asia Pacific Journal of Marketing and Logistics
4
Marketing Intelligence & Planning
4
Marketing intelligence & planning
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
2
European journal of marketing : EJM
2
International journal of hospitality management
2
Journal of Business & Industrial Marketing
2
Journal of Product & Brand Management
2
Journal of Services Marketing
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
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2
Journal of service management
2
Journal of strategic marketing
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
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1
Australasian marketing journal
1
Business horizons
1
European Journal of Marketing
1
Fundamentals of marketing research ; Vol. 2
1
Handbook of research on customer engagement
1
International Journal of Retail & Distribution Management
1
International journal of retail & distribution management
1
International journal of sport management and marketing : IJSMM
1
Journal of Consumer Behaviour
1
Journal of Service Theory and Practice
1
Journal of consumer behaviour : an international research review
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of nonprofit & public sector marketing
1
Journal of service theory and practice : JSTP
1
Psychology & Marketing
1
Routledge handbook of sport management
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ECONIS (ZBW)
90
Other ZBW resources
24
OLC EcoSci
12
RePEc
6
BASE
3
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11
Examining the longitudinal structure, stability, and dimensional interrelationships of team identification
Lock, Daniel
;
Funk, Daniel C.
;
Doyle, Jason P.
; …
- In:
Journal of sport management : the official journal of …
28
(
2014
)
2
,
pp. 119-135
Persistent link: https://www.econbiz.de/10010371651
Saved in:
12
Examining customer evaluations across different self-service technologies
Robertson, Nichola
;
McDonald, Heath
;
Leckie, Civilai
; …
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 88-102
Persistent link: https://www.econbiz.de/10011445689
Saved in:
13
Predicting which season ticket holders will renew oand which will not
McDonald, Heath
;
Karg, Adam J.
;
Leckie, Civilai
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
5
,
pp. 503-520
Persistent link: https://www.econbiz.de/10010482285
Saved in:
14
Productive partnerships? : driving consumer awareness to action in CSR partnerships
Rayne, Daniel
;
Leckie, Civilai
;
McDonald, Heath
- In:
Journal of business research : JBR
118
(
2020
),
pp. 49-57
Persistent link: https://www.econbiz.de/10012287587
Saved in:
15
CSR, relationship quality, loyalty and psychological connection in sports
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
McDonald, Heath
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 883-898
Persistent link: https://www.econbiz.de/10011572260
Saved in:
16
Exploring PERMA in spectator sport : applying positive psychology to examine the individual-level benefits of sport consumption
Doyle, Jason P.
;
Filo, Kevin
;
Lock, Daniel
;
Funk, Daniel C.
- In:
Sport management review
19
(
2016
)
5
,
pp. 506-519
Persistent link: https://www.econbiz.de/10011624383
Saved in:
17
"I was there from the start" : the identity-maintenance strategies used by fans to combat the threat of losing
Doyle, Jason P.
;
Lock, Daniel
;
Funk, Daniel C.
;
Filo, Kevin
- In:
Sport management review
20
(
2017
)
2
,
pp. 184-197
Persistent link: https://www.econbiz.de/10011697687
Saved in:
18
Understanding approaches to social partnerships : investigating target audience reactions and non-profit managers' business practice : a mixed-methods study
Rayne, Daniel
;
Pervan, Simon
;
McDonald, Heath
;
Leckie, …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 45-71
Persistent link: https://www.econbiz.de/10014549717
Saved in:
19
The factors influencing churn rates among season ticket holders : an empirical analysis
McDonald, Heath
- In:
Journal of sport management : the official journal of …
24
(
2010
)
6
,
pp. 676-701
Persistent link: https://www.econbiz.de/10008825838
Saved in:
20
Understanding the antecedents to public interest and engagement with heritage
McDonald, Heath
- In:
European journal of marketing : EJM
45
(
2011
)
5
,
pp. 780-804
Persistent link: https://www.econbiz.de/10009231875
Saved in:
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