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Social marketing and behaviour change: where to from here?
Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 331-335). 2014
Persistent link: https://www.econbiz.de/10010477238
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Social change models in social marketing
Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 279-316). 2014
Persistent link: https://www.econbiz.de/10010477242
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‘Buying’ or ‘consumer’ behaviour decision models
Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 225-267). 2014
Persistent link: https://www.econbiz.de/10010477246
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Multi-theory models
Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 181-198). 2014
Persistent link: https://www.econbiz.de/10010477256
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Emotional models (affective models)
Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 79-108). 2014
Persistent link: https://www.econbiz.de/10010477280
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Behavioural models (conative models)
Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 41-65). 2014
Persistent link: https://www.econbiz.de/10010477308
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Rational economic models (cognitive models)
Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 17-28). 2014
Persistent link: https://www.econbiz.de/10010477315
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Theories and their uses in social marketing
Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 7-14). 2014
Persistent link: https://www.econbiz.de/10010477319
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Social marketing and behaviour change : models, theory and applications
Brennan, Linda (contributor); Binney, Wayne (contributor);  … - 2014
This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together...
Persistent link: https://www.econbiz.de/10010465934
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Social marketing and behaviour change : models, theory and applications
Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - 2014
'This is essential reading for social marketing practitioners, researchers and students. The book describes a comprehensive range of behaviour change theories of relevance to social marketing and is complemented with illustrative case studies to provide practical guidance on the use of the...
Persistent link: https://www.econbiz.de/10011851923