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Exploring managers' perspectives of the impact of brand management strategies on employee roles within a service firm
King, Ceridwyn; Grace, Debra - In: The journal of services marketing 20 (2006) 6-7, pp. 369-380
Persistent link: https://www.econbiz.de/10007378838
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The corporate social responsibility (CSR) internal branding model : aligning employees' CSR awareness, knowledge, and experience to deliver positive employee performance outcomes
Carlini, Joan; Grace, Debra - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 7/8, pp. 732-760
Persistent link: https://www.econbiz.de/10012584564
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An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali; Ross, Mitchell; Quach, Sara; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
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Value creation : an internal customers' perspective
Grace, Debra; Lo Iacono, Joseph - In: The journal of services marketing 29 (2015) 6/7, pp. 560-570
Persistent link: https://www.econbiz.de/10011418369
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Internal customers creating value in the workplace : conceptualising the internal customer perceived value (ICPV) model
Lo Iacono, Joseph; Carlini, Joan; France, Cassandra; … - In: Journal of strategic marketing 32 (2024) 5, pp. 712-728
Persistent link: https://www.econbiz.de/10014553352