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Customer brand co-creation behavior : conceptualization and empirical validation

France, Cassandra; Grace, Debra; Merrilees, Bill; … - In: Marketing Intelligence & Planning 36 (2018) 3, pp. 334-348

Purpose: The purpose of this paper is to expand on existing co-creation knowledge in order to accurately conceptualize, operationalize and contextualize the customer brand co-creation behavior concept from a customer perspective. Design/methodology/approach: A quantitative approach is adopted...

Persistent link: https://www.econbiz.de/10012078402

Examining the relationship between social media characteristics and psychological dispositions

Grace, Debra; Ross, Mitchell; Shao, Wei - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1366-1390

Persistent link: https://www.econbiz.de/10011409356

Consumer motivation and luxury consumption : testing moderating effects

Shao, Wei; Grace, Debra; Ross, Mitchell - In: Journal of retailing and consumer services 46 (2019), pp. 33-44

Persistent link: https://www.econbiz.de/10011980767

Investigating brand visibility in luxury consumption

Shao, Wei; Grace, Debra; Ros, Mitchell - In: Journal of retailing and consumer services 49 (2019), pp. 357-370

Persistent link: https://www.econbiz.de/10012026007

Workplace relationship cohesion : an internal customers' perspective

Grace, Debra; King, Ceridwyn; Iacono, Joseph Ki - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 123-144

Persistent link: https://www.econbiz.de/10011602724

The generation effect : the future of domestic tourism in Australia

Gardiner, Sarah; Grace, Debra; King, Ceridwyn - In: Journal of travel research : a quarterly publication of … 53 (2014) 6, pp. 705-720

Persistent link: https://www.econbiz.de/10010429865

Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of brand meaning

Shao, Wei; Jones, Richard Gyrd; Grace, Debra - In: Marketing intelligence & planning 33 (2015) 3, pp. 414-443

Persistent link: https://www.econbiz.de/10011298759

The corporate social responsibility (CSR) employer brand process : integrative review and comprehensive model

Carlini, Joan; Grace, Debra; France, Cassandra; Lo … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 1/2, pp. 182-205

Persistent link: https://www.econbiz.de/10012178375

Predicting organizational form choice from pre-entry characteristics of franchisees

Weaven, Scott; Baker, Brent L.; Edwards, Chase; Frazer, … - In: Australasian marketing journal 26 (2018) 1, pp. 49-58

Persistent link: https://www.econbiz.de/10011880461

Special issue: internal brand management

Piehler, Rico (ed.); Grace, Debra (ed.); … - 2018

Persistent link: https://www.econbiz.de/10011884910