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The journal of services marketing
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9
The journal of brand management : an international journal
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41
Developing brand champions : a franchaisee perspective
King, Ceridwyn
;
Grace, Debra
;
Weaven, Scott
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1308-1336
Persistent link: https://www.econbiz.de/10010209641
Saved in:
42
Value creation through knowledge management in franchising : a multi-level conceptual framework
Weaven, Scott
;
Grace, Debra
;
Dant, Rajiv P.
;
Browen, …
- In:
The journal of services marketing
28
(
2014
)
2
,
pp. 97-104
Persistent link: https://www.econbiz.de/10010371866
Saved in:
43
The effect of experience on perceived communication skills : comparisons between accounting professionals and students
Lin, Ping
;
Krishnan, Sudha
;
Grace, Debra
- In:
Advances in accounting education : teaching and …
14
(
2013
),
pp. 131-152
Persistent link: https://www.econbiz.de/10010374786
Saved in:
44
Understanding the role of retail store service in light of self-image-store image congruence
O'Cass, Aron
;
Grace, Debra
- In:
Psychology & marketing
25
(
2008
)
6
,
pp. 521-537
Persistent link: https://www.econbiz.de/10003735892
Saved in:
45
An examination of involvement in relation to superannuation consumption
Grace, Debra
;
Weaven, Scott
;
Anderson, Sharlene
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
4
,
pp. 311-319
Persistent link: https://www.econbiz.de/10003698487
Saved in:
46
Internal branding: exploring the employee's perspective
King, Ceridwyn
;
Grace, Debra
- In:
The journal of brand management : an international journal
15
(
2007/08
)
5
,
pp. 358-372
Persistent link: https://www.econbiz.de/10003699478
Saved in:
47
Employee based brand equity : a third perspective
King, Ceridwyn
;
Grace, Debra
- In:
Services marketing quarterly
30
(
2009
)
2
,
pp. 122-147
Persistent link: https://www.econbiz.de/10003846802
Saved in:
48
Mass behaviour change amid COVID-19 : how public health information and social norms explain the transformation
Carlini, Joan
;
Fry, Marie-Louise
;
Grace, Debra
;
Fox, Melissa
- In:
Health marketing quarterly
40
(
2023
)
4
,
pp. 352-374
Persistent link: https://www.econbiz.de/10014422171
Saved in:
49
Building and measuring employee-based brand equity
King, Ceridwyn
;
Grace, Debra
- In:
European journal of marketing : EJM
44
(
2010
)
7
,
pp. 938-972
Persistent link: https://www.econbiz.de/10008437651
Saved in:
50
Exploring the international student recruitment industry through the Strategic Orientation Performance Model
Ross, Mitchell
;
Grace, Debra
- In:
Journal of marketing management : MM
28
(
2012
)
5
,
pp. 522-546
Persistent link: https://www.econbiz.de/10009966455
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