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"Extendibility of umbrella brands"
Dawar, Niraj - 1993
Persistent link: https://www.econbiz.de/10000869344
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Determining the order and direction of multiple brand extensions
Dawar, Niraj; Anderson, Paul F. - 1992
Persistent link: https://www.econbiz.de/10000841091
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Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik
Domizlaff, Hans - 1982 - Neu zusammengestellte Ausgabe
Persistent link: https://www.econbiz.de/10000842360
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Partially compatible brands and consumer welfare
Chou, Chien-fu; Shy, Oz - 1990
Persistent link: https://www.econbiz.de/10000800722
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Quality perceptions and asymmetric switching between brands
Allenby, Greg M.; Rossi, Peter E. - 1990
Persistent link: https://www.econbiz.de/10000811127
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Niching versus change-of-pace brands : using purchase frequencies and penetration rates to infer brand positionings
Kahn, Barbara E.; Kalwani, Manohar U.; Morrison, Donald G. - 1988 - Rev
Persistent link: https://www.econbiz.de/10000767789
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Brand proliferation and entry deterrence
Neven, Damien J.; Matutes, Carmen; Corstjens, Marcel - 1989
Persistent link: https://www.econbiz.de/10000759556
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Using dominance measures to evaluate brand extensions
Herr, Paul M.; Farquhar, Peter H.; Fazio, Russell H. - 1993
Persistent link: https://www.econbiz.de/10000877329
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Building brands directly : creating business value from customer relationships
Pearson, Stewart - 1996
Persistent link: https://www.econbiz.de/10000546699
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The Brand report : stalemate at Cancun ; where do we go from here?
Judd, Frank - 1982
Persistent link: https://www.econbiz.de/10000550062