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City branding and the tourist gaze
Hospers, Gert-Jan - In: City branding : theory and cases, (pp. 27-35). 2011
Persistent link: https://www.econbiz.de/10008808699
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City branding and inward investment
Middleton, Alan C. - In: City branding : theory and cases, (pp. 15-26). 2011
Persistent link: https://www.econbiz.de/10008808701
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Seoul city branding : the case of Seoul's international brand communication
Kim, You Kyung; Kim, Peter Eung-Pyo - In: City branding : theory and cases, (pp. 190-198). 2011
Persistent link: https://www.econbiz.de/10008809248
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Kuala Lumpur : searching for the right brand
Ghazali Musa; Melewar, T. C. - In: City branding : theory and cases, (pp. 162-168). 2011
Persistent link: https://www.econbiz.de/10008809258
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Brand Hong Kong
Loo, Grace; Sindhwani, Saumya; Jing, Cai; Loo, Theresa - In: City branding : theory and cases, (pp. 157-161). 2011
Persistent link: https://www.econbiz.de/10008809260
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Edinburgh : Scotland's inspiring capital
Wardrop, Kenneth - In: City branding : theory and cases, (pp. 138-149). 2011
Persistent link: https://www.econbiz.de/10008809266
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The influence of stakeholder involvement on the effectiveness of place branding
Klijn, Erik-Hans; Eshuis, Jasper; Braun, Erik - In: Public management review 14 (2012) 4, pp. 499-519
Persistent link: https://www.econbiz.de/10009565892
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Do cities have broad shoulders? : does motown need a haircut? ; on urban branding and the personification of place
Brown, Stephen; Campelo, Adriana - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 421-434
Persistent link: https://www.econbiz.de/10010467247
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Kulturmarken und Stadtimage am Beispiel der documenta
Panzer, Gerhard - 2006
Persistent link: https://www.econbiz.de/10003412417