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Industry characteristics, stages of E-commerce communications, and entrepreneurs and SMEs revenue growth

Saridakis, George; Lai, Yanqing; Mohammed, Anne-Marie; … - In: Technological forecasting & social change : an … 128 (2018), pp. 56-66

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Digital internationalization of traditional firms : virtual presence and entrepreneurial orientation

Ipsmiller, Edith; Dikova, Desislava; Brouthers, Keith D. - In: Journal of international management 28 (2022) 4, pp. 1-15

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Chances and Challenges of Digital Management : Proceedings of the International Scientific-Practical Conference (ISPC 2022)

Geibel, Richard (ed.); Machavariani, Shalva (ed.) - International Scientific-Practical Conference <2022, Online> - 2023

This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent...

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Communicating local products on the web : a comparison between Italian and English-language blogs

Scorrano, Paola; Fait, Monica; Posato, Pierfelice; … - In: International journal of technology marketing : IJTMkt 10 (2015) 4, pp. 381-395

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Relationships between micro-enterprises and web developers : roles, misconceptions and communication

McQueen, Robert J.; Daud, Nordiana - In: International journal of e-entrepreneurship and … 4 (2013) 1, pp. 28-42

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Perspectives on the potential for social media to improve communication in small business-bank relationships

Durkin, Mark; McGowan, Pauric; Murray, Lisa - In: The international journal of entrepreneurship and innovation 15 (2014) 4, pp. 251-264

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How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry

Bongers, Franziska M.; Schumann, Jan Hendrik; Schmitz, … - In: Journal of personal selling & sales management : JPSSM 41 (2021) 2, pp. 150-166

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Empirical research on the impact of network externalities on online loyalty in B2B platforms

Li, Li; Wu, Xiaoli; Zhang, Yue; Zhao, Jie - In: International journal of networking and virtual … 15 (2015) 2/3, pp. 185-199

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Virtualization of business processes : opportunity or necessity?

Czarniewski, Sławomir - In: Economic and environmental studies : a journal for … 14 (2014) 4, pp. 375-387

mass media, the Internet has become a space to allow for multilateral communication, searching for information, making …

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Marketing for Small B2B Businesses : How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing

Schulkind, Andrew - 2022

Chapter 1: The Marketing Mindset -- Chapter 2: Defining Your Marketing Goals -- Chapter 3: Creating Content that Provides Value -- Chapter 4: Generating Great Content - From Ideas to Execution -- Chapter 5: The Content Creation Process -- Chapter 6: Branding and Design for Content Marketing --...

Persistent link: https://www.econbiz.de/10013461551