Narrow search
Showing 1 - 10 of 141,385
Cover Image
What makes social media-based supplier network involvement more effective for new product performance? : the role of network structure
Cheng, Colin C. J.; Shiu, Eric - In: Journal of business research : JBR 118 (2020), pp. 299-310
Persistent link: https://www.econbiz.de/10012288600
Cover Image
Franchise network relationships and word of mouth communication in social media networks
Sashi, C. M.; Brynildsen, Gina - In: Industrial marketing management : the international … 102 (2022), pp. 153-163
Persistent link: https://www.econbiz.de/10013259047
Cover Image
Networking via LinkedIn : an examination of usage and career benefits
Davis, Joanna; Wolff, Hans-Georg; Forret, Monica L.; … - In: Journal of vocational behavior 118 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012420787
Cover Image
Online communication approaches and social networks in traditional wine regions : a case study from Italy
Capitello, Roberta; Agnoli, Lara; Begalli, Diego - In: Successful social media and ecommerce strategies in the …, (pp. 30-54). 2016
Persistent link: https://www.econbiz.de/10011558843
Cover Image
Reaching for customer centricity : wine brand positioning configurations
Dressler, Marc; Paunović, Ivan - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-21
This study set out to uncover brand positioning configurations by presenting state-ofthe- art brand management literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open innovation in branding. German winery brands were...
Persistent link: https://www.econbiz.de/10012601505
Cover Image
Effects of content characteristics on stages of customer engagement in social media : investigating European wine brands
Vlachvei, A.; Notta, Ourania; Koronaki, Eirini - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 615-632
Persistent link: https://www.econbiz.de/10013536264
Cover Image
Empirical analysis of functional Web 2.0 environments
Stephens, R. Todd - In: Web 2.0 : the business model, (pp. 1-20). 2009
Persistent link: https://www.econbiz.de/10003813267
Cover Image
How social media practices shape family business performance : the wine industry case study
Obermayer, Nora; Kővári, Edit; Leinonen, Jaana; Bak, Gerda - In: European management journal 40 (2022) 3, pp. 360-371
Persistent link: https://www.econbiz.de/10013326795
Cover Image
The extent of use of social media networks by the female entrepreneurs in Jordan : empirical study
Al-Dmour, Rand H.; Abuhammad, Hadeel - In: International journal of business and globalisation : IJBG 29 (2021) 3, pp. 406-427
Persistent link: https://www.econbiz.de/10012668986
Cover Image
Website interaction network
Luo, Xiangfeng; Liu, Huimin; Xuan, Junyu - In: Journal of organizational computing and electronic commerce 24 (2014) 2/3, pp. 215-235
Persistent link: https://www.econbiz.de/10010425481