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Perils of compensatory consumption : within-domain compensation undermines subsequent self-regulation
Lisjak, Monika; Bonezzi, Andrea; Kim, Soo; Rucker, Derek D. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 5, pp. 1186-1203
Persistent link: https://www.econbiz.de/10010490130
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On braggarts and gossips : a self-enhancement account of word-of-mouth generation and transmission
Angelis, Matteo de; Bonezzi, Andrea; Peluso, Alessandro M. - In: Journal of marketing research : JMR 49 (2012) 4, pp. 551-563
Persistent link: https://www.econbiz.de/10009580812
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Bracing for the psychological storm : proactive versus reactive compensatory consumption
Kim, Soo; Rucker, Derek D. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 4, pp. 815-830
Persistent link: https://www.econbiz.de/10009686799
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Distinct threats, common remedies : how consumers cope with psychological threat
Han, Dahee; Duhacheck, Adam; Rucker, Derek D. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 531-545
Persistent link: https://www.econbiz.de/10011411540
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A researcher's guide to regression, discretization, and median splits of continuous variables
Rucker, Derek D.; McShane, Blake; Preacher, Kristopher J. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 666-678
Persistent link: https://www.econbiz.de/10011411573
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Implications for advertising effectiveness of divergence among measured advertising effects
Mazzocco, Philip J.; Rucker, Derek D.; Brock, Timothy C. - In: Applying social cognition to consumer-focused strategy …, (pp. 297-317). 2005
Persistent link: https://www.econbiz.de/10003113349
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Emotionally numb : expertise dulls consumer experience
Rocklage, Matthew D.; Rucker, Derek D.; Nordgren, Loran F. - In: Journal of consumer research : JCR ; an … 48 (2021) 3, pp. 355-373
Persistent link: https://www.econbiz.de/10012654867
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How marketing perks influence word of mouth
Lisjak, Monika; Bonezzi, Andrea; Rucker, Derek D. - In: Journal of marketing 85 (2021) 5, pp. 128-144
Persistent link: https://www.econbiz.de/10012608737
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The loss of loss aversion : will it loom larger than its gain?
Gal, David; Rucker, Derek D. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 497-516
Persistent link: https://www.econbiz.de/10011917286
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Bringing (contingent) loss aversion down to earth : a comment on Gal & Rucker's rejection of "losses loom larger than gains"
Simonson, Itamar; Kivetz, Ran - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 517-522
Persistent link: https://www.econbiz.de/10011917328