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Loss aversion, intellectual inertia, and a call for a more contrarian science : a reply to Simonson & Kivetz and Higgins & Liberman

Gal, David; Rucker, Derek D. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 533-539

Persistent link: https://www.econbiz.de/10011917334

Compensatory word of mouth : advice as a device to restore control

Peluso, Alessandro M.; Bonezzi, Andrea; De Angelis, Matteo - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 499-515

Persistent link: https://www.econbiz.de/10011734911

Beyond sentiment : the value and measurement of consumer certainty in language

Rocklage, Matthew D.; He, Sharlene; Rucker, Derek D.; … - In: Journal of marketing research 60 (2023) 5, pp. 870-888

Persistent link: https://www.econbiz.de/10014384289

Measuring willingness to pay : a comparative method of valuation

He, Sharlene; Anderson, Eric T.; Rucker, Derek D. - In: Journal of marketing 88 (2024) 3, pp. 50-68

Persistent link: https://www.econbiz.de/10014582917

Fact versus fiction : blending storytelling with product attributes in advertisements

Krause-Galoni, Rebecca; Rucker, Derek D. - In: Journal of the Association for Consumer Research : JACR 9 (2024) 1, pp. 58-70

Persistent link: https://www.econbiz.de/10014633399

Confidence and Construal Framing: When Confidence Increases versus Decreases Information Processing

Wan, Echo Wen; Rucker, Derek D. - In: Journal of Consumer Research 39 (2013) 5, pp. 977-977

A large literature demonstrates that people process information more carefully in states of low compared to high confidence. This article presents an alternative hypothesis that either high or low confidence can increase or decrease information processing on the basis of how information is...

Persistent link: https://www.econbiz.de/10010607859