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It makes me feel so good : an experimental study of the placebo effect generated by brands
Varella, Carlos Alberto Alves; Lopes, Evandro Luiz; … - In: Journal of international consumer marketing 29 (2017) 4, pp. 223-238
Persistent link: https://www.econbiz.de/10011744277
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Pink or blue? : the impact of gender cues on brand perceptions
Hess, Alexandra Claudia; Melnyk, Valentyna - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1550-1574
Persistent link: https://www.econbiz.de/10011616835
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Brand name recall : a study of the effects of word types, processing, and involvement levels
Shamsollahi, Ali; Amirshahi, Mirahmad; Ghaffari, Farhad - In: Journal of marketing communications 23 (2017) 3, pp. 240-259
Persistent link: https://www.econbiz.de/10011705483
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Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun; Lee, Hyun-Woo; Bennett, Gregg - In: Young consumers : insight and ideas for responsible … 25 (2024) 1, pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
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How consumers resolve conflict over branded products : evidence from mouse cursor trajectories
Fisher, Geoffrey; Woolley, Kaitlin - In: Journal of marketing research 61 (2024) 1, pp. 165-184
Persistent link: https://www.econbiz.de/10014584181
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How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun; Jang, Ju Yeun; Kim, Do Yuon - In: Journal of global marketing 37 (2024) 2, pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
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The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de; Machado, Joana César; Costa, Patrício - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
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Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta; Piancatelli, Chiara; Vocino, Andrea - In: Psychology & marketing 40 (2023) 7, pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
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Experience goods, umbrella branding, and reputation
Niinimäki, Juha-Pekka - In: Review of industrial organization 62 (2023) 1, pp. 33-44
Persistent link: https://www.econbiz.de/10014227166
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The Effect of Brand Names and Logos’ Figurativeness on Memory an Experimental Approach
Lencastre, Paulo de; Machado, Joana César; Costa, Patrício - 2022
logo performance, it largely depends on the type of interaction between these two central brand identity signs …
Persistent link: https://www.econbiz.de/10014085309