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The multiple effects of service innovation and quality on transitional and electronic word-of-mouth in predicting customer behaviour

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Product involvement, WOM and eWOM in the fast food industry : a young adult perspective in an emerging African economy

Ledikwe, Aobakwe; Stiehler-Mulder, Beate; … - In: Cogent business & management 7 (2020) 1, pp. 1-22

This study investigates the relationship between product involvement, WOM, and eWOM in the fast food industry between … positive and significant influence on WOM and eWOM in the case of both young adult sub-groups. There is also no difference in … the perceptions of the two sub-groups of young adults concerning product involvement, WOM, and eWOM. Product involvement …

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Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry

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Offline brand outcomes of instagram: do cognitive network and self-congruity matter?

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Electronic word-of-mouth and information overload in an experiential service industry

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Service quality and price perception of service : influence on word-of-mouth and revisit intention

Liu, Chih-Hsing; Lee, Tingko - In: Journal of air transport management 52 (2016), pp. 42-54

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Self-congruity, social value, and the use of virtual social networks by generation Y travelers

Luna-Cortés, Gonzalo; López-Bonilla, Jesús Manuel; … - In: Journal of travel research : a quarterly publication of … 58 (2019) 3, pp. 398-410

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The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues

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