Electronic word-of-mouth and information overload in an experiential service industry
Year of publication: |
2016
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Authors: | Furner, Christopher Paul ; Zinko, Robert ; Zhu, Zhen |
Published in: |
Journal of service theory and practice : JSTP. - Bingley : Emerald, ISSN 2055-6225, ZDB-ID 2819789-6. - Vol. 26.2016, 6, p. 788-810
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Subject: | Service industry | e-WOM | WOM | Information overload | Dienstleistungssektor | Virales Marketing | Viral marketing | Informationsverhalten | Information behaviour | Konsumentenverhalten | Consumer behaviour |
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