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The paradox of a warranty : can no warranty really signal higher quality?

Noh, Byungkuk; Borges, Adilson - In: Psychology & marketing 32 (2015) 11, pp. 1049-1060

Persistent link: https://www.econbiz.de/10011389110

Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension

Felix, Reto; Borges, Adilson - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 579-593

Persistent link: https://www.econbiz.de/10010462631

Which emotions make you healthier? : the effects of sadness, embarrassment, and construal level on healthy behaviors

Herter, Márcia Maurer; Borges, Adilson; Pinto, Diego Costa - In: Journal of business research : JBR 130 (2021), pp. 147-158

Persistent link: https://www.econbiz.de/10012544772

Background music tempo effects on food evaluations and purchase intentions

Pantoja, Felipe; Borges, Adilson - In: Journal of retailing and consumer services 63 (2021), pp. 1-6

Persistent link: https://www.econbiz.de/10012666028

As the wheel turns toward the future of retailing

Babin, Barry J.; Feng, Cong; Borges, Adilson - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 78-91

Persistent link: https://www.econbiz.de/10012483507

Mall experiences are not universal : the moderating roles of national culture and mall industry age

Gilboa, Shaked; Vilnai-Yavetz, Iris; Mittchell, Vince; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012305248

Running for pleasure or performance? How store attributes and hedonic product value influence consumer satisfaction

Ladeira, Wagner Junior; Nique, Walter Meucci; Pinto, … - In: The international review of retail, distribution and … 26 (2016) 5, pp. 502-520

Persistent link: https://www.econbiz.de/10011625177

Reducing ingroup bias in ethical consumption : the role of construal levels and social goodwill

Pinto, Diego Costa; Borges, Adilson; Herter, Márcia Maurer - In: Business ethics quarterly : the journal of the Society … 30 (2020) 1, pp. 31-63

Business ethics research has long been interested in understanding the conditions under which ethical consumption is consistent versus context-dependent. Extant research suggests that many consumers fail to make consistent ethical consumption decisions and tend to engage in ethical decisions...

Persistent link: https://www.econbiz.de/10012163739

Green consumers and their identities : how identities change the motivation for green consumption

Pinto, Diego Costa; Nique, Walter Meucci; Herter, … - In: International journal of consumer studies 40 (2016) 6, pp. 742-753

Persistent link: https://www.econbiz.de/10011640359

Managing service recovery experience : effects of the forgiveness for older consumers

Babin, Barry J.; Zhuang, Weiling; Borges, Adilson - In: Journal of retailing and consumer services 58 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012430649